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My document title
Phone: 555.555.5555
From Branding to
Lead Generation
Full-Service
Results-Oriented
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| Ethnic Targeting |
| Hispanic, African-American, & Other Ethnic Target Market Promotions |
We are door to door ethnic market specialists with in-depth knowledge of ethnic market demographics in the Los Angeles Metropolitan area and major markets though out the USA.
We are the preferred distributors of print media targeted to the Hispanic, African-American, & other ethnic target markets.
If you desire ethnic market promotions in the Los Angeles Area or in any major market through out the US, or desire more detailed information please give us a call anytime at 718-647-3000 x 16, or email us at sales@icanagency.com
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All of the following can be circulated on the desired targeted streets or neighborhoods. Street Intercept also can be creatively effective with imaginative campaigns. For example, if company has a mascot, we can have our team dress up as that mascot. If there is a certain color that is connected with the product, service or web site, we will color the streets with your message. Remember, there are no limitations with DCD.
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Fliers and circulars are the most well known tools of direct distribution. It is easy to read and can catch the customer's attention with special offers and sharp visuals. Its large paper size can sufficiently convey the advertiser's message. |
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Coupons reduce a product's price and are used to prompt customers to try new or established products. In addition, they increase sales volume quickly, attract repeat purchasers and introduce new package sizes or features. Savings may be deducted from the purchase price or offered as cash. For best results, the coupons should be easy to recognize and state the offer clearly. Print advertisements with coupons are often more effective than non-promotional advertising for generating brand awareness. Generally the larger the coupons cash offer, the better the recognition generated. Another advantage is that coupons reward present product users, win back former users, and encourage purchases in larger quantities. Because they are returned, coupons also let a manufacturer determine whether it reached the intended target. |
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In consumer contests, individuals compete for prizes, which generates retail traffic. Contests may be used in conjunction with other sales promotion methods, such as coupons. Entrants in consumer sweepstakes submit their names for inclusion in a drawing for prizes. Successful sweepstakes can generate widespread interest and short-term increases in sales or market share. Contests and sweepstakes add potential consumers and their background information to registered lists for used later on. In addition, contests and sweepstakes are exceptional ways to get 'Net users to visit your web site. |
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As anyone knows, for a product to be successful, it has to sell itself. This is the philosophy behind product sample distribution. Sampling is the free distribution of a product to a prospect market. It virtually guarantees that consumers will try a product. It can be used to either introduce a new product or penetrate new markets with an established one. These sampling programs can be accompanied by coupons for future purchase. Research indicates three times as many people use a coupon received through a sampling program than coupons alone. It stimulates trial of a product, increases sales volumes in the early stages of a productÍs life cycle and obtains desirable distribution. Examples are CD ROM's or Disks for computer or Internet use; Shampoo, Makeup, Perfume, Balls, Pens, Medicine, etc. |
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